THE MISSION : Colorado Springs was in need of a top-of-the-line, all-indoor shooting range. And as a startup company, Pikes Peak Shooting Center needed a brand that would stand for safety, training, and quality. . . as well as company that can go national. What began as an idea and a strategy, with our help, turned into a city-wide frenzy. . . with thousands of people waiting in anticipation of its grand opening.
THE EXECUTION : In terms of firearms and facility, the Magnum team knew it all. But when it came to brand strategy, marketing communications, and development, they gave us the reigns. WickedThink created the perfect name, constructed a plan, and established their brand. We built the website, run the social media, create the radio and TV ads, develop the newsletters, plan the events, write the emails, and more. WickedThink devised an impressive brand strategy that had an overwhelmingly positive public reaction.