THE MISSION : Parents Challenge has been an active part of the Colorado Springs community since 2001, making it easier for economically disadvantaged parents to have options for their child's education. . . even when they can't financially sustain it. We were responsible for helping with their advertising efforts to improve their fundraising efforts.
THE EXECUTION : WickedThink put together an extensive informational booklet that would help them raise money over and above their typical donations. We also helped to simplify their online application process and enhanced their image—all with improved fundraising at the forefront of our minds.