THE MISSION : A Cirque-style show meets Mel Gibson’s Passion of the Christ meets a Broadway musical! The Thorn is an acclaimed Easter stage show and is a live, dramatic portrayal of the passion of the Christ like you have never seen it before – featuring live music, dance, special effects and aerial gymnastics. Beginning as a small regional play 13 years ago, The Thorn has grown to become the largest perennial, volunteer-based Easter production in the United States. Over the past 13 seasons, nearly one million people have witnessed this dramatic live event and more than 100,000 people are expected to attend the 2015 tour. Since 2011 our team has been honored to serve as the PR and adverting agency for The Thorn representing them in cities from Seattle to Charleston.
THE EXECUTION : For a non-profit with limited budget – we’ve delivered paid advertising strategies with pinpoint accuracy on their target demographic for ticket purchasing. Creating the right blend of micro targeted radio and broad market wide television campaigns has been the hallmark of continued success and sold out performances. In addition to paid advertising, we’ve helped with donor development and expansion planning.