WickedThink Sports Marketing
For Brands That Reject the Ordinary…
Good News: We Do Too
What You’ll Get
What We Believe
We believe that reaching the right people at the most opportune times will increase the likelihood of a sale, a unique customer, or a new fan. And that’s what we know how to do. Our approach reaches far beyond conventional methods to create lasting impressions on those people you need to connect with.
Brand Positioning
And together, we can make your brand great.
Event Activation
Marketing Strategy
Creative Ideation
Digital Marketing
Measurement
We’ll Even Vacuum
No seriously…
When it comes to serving you, there’s nothing that falls below or beyond our capabilities. Our ethos revolves around a “roll your sleeves up and get it done” mentality.
We don’t believe in outsourcing simple duties – instead, we take pride in handling every aspect of the task ourselves. And we hire incredible people with that same mentality. This hands-on approach ensures a direct, efficient, and meticulous execution of your needs, reflecting our commitment to your success, in every endeavor.
Keith Meyer – President
Our Guy…Your Point of
Contact, You Lucky Duck
Let us brag on Keith a little because it embarrasses him. But mostly because you need to know the man helping to lead up your future success.
Keith boasts three decades of marketing expertise in the endurance industry, with a significant portion spent collaborating with Ironman and various triathlons.
His extensive experience includes major events such as the NYC Marathon, NYC Tri, London Marathon, and NY Giants Football.
Additionally, Keith has accrued 15+ years of managing triathlon and cycling teams, having worked with reputable brands like Timex, Suunto, Trigger Point, X2 Performance, Trek/VW, and UW Health Cycling.
So not only is he super-qualified to head up your marketing, but he’s also likely to kick your butt in any physical activities you can dream up. Ever heard of Ostrich Racing? Wife Carrying? Quidditch? He’ll probably beat you there too.
Round Peg, Square Hole
Or, rather, their boring square
booths vs. our striking dome tent.
I faced the exciting challenge of distinguishing our brand amidst a sea of powerhouse competitors at the prestigious IRONMAN World Championship. Considering the expo’s landscape filled with hundreds of square pop-up tents, I aimed for something distinct — a round tent!
In response, we conceptualized and constructed a fully custom dome, complete with air-conditioning, that not only showcased our brand prominently but also ensured we stood out prominently in the bustling crowd. The result was a unique and eye-catching presence that captivated attendees and set us apart from the competition.
Thinking Outside the Box…
By Getting Inside a Box
It’s a literal metaphor.
I led the task of introducing a groundbreaking $99 GPS watch with the tagline “Your Simplest GPS Watch Ever.”
Staying true to the theme, we asked ourselves, what’s simpler than our user-friendly watch? The answer: a cardboard box!
Our booth, crafted from 95% recycled cardboard materials, not only aligned with our product launch but also struck a chord with the thousands of outdoor enthusiasts who attended the show. The response was overwhelmingly positive, making our message resonate even more effectively.
More Wicked-Cool Stuff About Keith
Hey there! I’m Keith Meyer, just a regular guy navigating life with my family—my awesome wife and our three lively kiddos. Our home is a chaotic mix of laughter, love, and the constant antics of our two goofy dogs Belle and Winnie.
Originally from Buffalo, NY, I’ve got that Buffalo Bills loyalty running through my veins. Even as life takes me to new places, the Buffalo spirit stays strong.
When I’m not adulting at work, you’ll catch me out and about, chasing adventures in the great outdoors. Whether I’m shredding snowy slopes, pounding the pavement on a run, or tackling rugged trails on my mountain bike, I’m always up for a good thrill.
Now, let’s talk food. I’ve got a serious thing for anything with “burrito” in its name. It’s my weakness, what can I say? And when I’m not devouring burritos, I’m in the kitchen, cooking up a storm. I’ve got this knack for creating dishes that bring people together—it’s kind of my superpower.
Come along for the ride, where family, adventure, and a whole lot of love for good food weave together into a colorful tapestry of life.
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